Search Engine Optimization
You’d like to improve your site’s position in search results, but how? Search engine marketing, a PAQ specialty, is one of the hottest topics in the marketing world today, and we’ve created a system to help move your website up the search engine ladder.
Be at the Top of the List
PAQ builds the necessary technical components for search engine optimization into every site we create. We submit site maps to all the major search engines to improve standing. Then we work with you to identify key search words and help prepare content that effectively features those words without sacrificing your site’s professional look and feel. And because we know you’re interested in seeing results, our sites include tools to measure and report success.
We’ll even work with existing sites to determine the changes necessary to enhance search engine position.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.
Our newsletter tools allow you to integrate your email marketing with your website. This helps drive traffic to the site and builds powerful linkages to your site driving up your ratings for keywords and phrases.
Integrating links to social networking sites like Facebook, Twitter, and LinkedIn help to generate links back to your website. We can help by integrating these applications into your website. The bridge from one to the other is seamless and the traffic bump from tying into social networking hot zones can greatly help your search rankings and website traffic.
PAQ provides a variety of hosting options for your website. To take advantage of our most complete set of services and web applications we recommend hosting your site on our PAQ server. However, we can work with you to figure out the most cost-effective solution that meets your technology needs.