Green Toy Box, an online marketplace for John Deere merchandise, asked PAQ to create and build a new, user-friendly site. They were looking for an easier, more direct system to present merchandise and manage orders and inventory, with a fresh, clean look.
PAQ welcomed the opportunity not only to create an organized, easy-to-navigate merchandising tool, but also to delve deeper into the world of e-commerce. Working together with Green ToyBox management, we fashioned a straightforward catalogue system for online shoppers to find exactly what they’re looking for. And, considering the shopper’s hunt, PAQ included program and content characteristics to improve the site’s search engine position.
The new site was completed just in time for the Christmas sales season, and results were phenomenal! After unveiling the site, Green ToyBox sales increased, shipments went out in a more timely fashion and inventory management was significantly enhanced.
That’s not the story’s end. Even after the Christmas rush, Green ToyBox website hits are on the rise and the number of merchandise orders continue to climb.